Refresh Bavaria’s worldwide
The challenge: Bavaria was compelled to spice up its dated packaging with refreshment cues
and improved brand unity.
The solution: we unified the packaging line with a breezy blue backdrop. Bottle and can
photography were recreated from scratch for a more refreshing look. Flavour segmentation was
made clearer and freshness was added with natural fruit photography and crispy water splashes.
The deliverables: concept development, 2D packaging design of bottles, cans and outer
packaging, photography and CGI art direction. Region: Worldwide in 120 countries.
”I am always pleasantly surprised to see Hayden go above and beyond
on all projects by giving us a range of ideas to choose from.” – read full
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