The soda with no fake stuff.
The challenge: in Europe innovative carbonated soft drinks without artificial ingredients
and less calories are greatly missed. Our briefing was to create the cool new soda
brand that would challenge the few mainstream players that have claimed this market.
The solution: Charlie’s natural soda was born a quintessential challenger: cool, smart and
rebellious. We walked with our client through tough decisions to define Charlie’s positioning
and name. Charlie’s visual design is all about vibrant colours and handmade typography
that shake up the competition and sales.
The deliverables: concept development, positioning, naming, identity and 2D packaging
design. Region: Europe.
”Hayden did a great job in creating a cool engaging brand that clearly communicates
Charlie’s being less unhealthy compared to today’s carbonated soft drinks.” – read full
Click here to see work.