Fair Trade Original

Celebrate Fair Trade Original for creating
the first fully fairtrade hagelslag and vlokken.

The challenge: Fair Trade Original is the 1st retail brand to create a ‘fully fairtrade’ recipe for
their hagelslag and vlokken. In celebration of this wonderful milestone Brandframe worked
together with Hayden to create limited edition packaging for their delicious products.

The solution: This wonderful celebration inspired us to tell their unique story using a festive and
playful design language that would stand out from the crowded shelves and be easily translated
into joyful communications.

The deliverables: concept development, 2D packaging design,
print managment. Region: The Netherlands.

Click here to see work.

 

Fair Trade Original

Fair Trade Original

Fair Trade Original

Fair Trade Original

 

 

 

Fair Trade Original

 

 

Enthusastic food bloggers talking about the new hagelslag:

Francesca Kookt

“Pure truffels en meer van mijn hagelslag bekentenissen.”

 

Yellow Lemon Tree

“Fair chocolade hagelslag granola.”