Rejuvenate WE Fashion as
a trusted style advisor.
The challenge: despite the global financial crisis WE Fashion wanted to use their
momentum of good sales to upgrade their image and brand identity.
The solution: together with Begin Branding we developed WE’s new visual identity
based on the platform ‘Create your own style’. Ease for self expression is at the heart
of the identity that gives friendly advice on the latest styles. The identity is built as a
flexible system that implements easily across all product ranges and carriers.
The deliverables: positioning and identity, logo update, layout system, tone of voice,
employee brand book, product branding, retail branding, consumer communications.
”Communication with Hayden was easy and highly professional. I am pleased to
recommend him to other fashion lead businesses…” – read full testimonial
Click here to see work.